About OUTLIER

OUTLIER is a transformation marketing company that provides end-to-end, tech-enabled marketing and commercial solutions. We strategize, execute, and optimize marketing initiatives to drive business success.

We are looking for a Marketing Coordinator who is eager to operate in both on-ground and online marketing environments and willing to be an all-rounded marketer. This role requires someone who thrives in both physical activations and digital execution, seamlessly managing events, campaigns, eCommerce, and marketing operations. If you enjoy a dynamic, hands-on marketing role that spans multiple disciplines, this position is for you.

Key Responsibilities

1. Managing On-Ground Activation

Plan, coordinate, and execute offline marketing activations, events, roadshows, and brand promotions.
Work with vendors, agencies, and partners to ensure smooth execution of offline campaigns.
Monitor and evaluate on-ground marketing effectiveness and optimize strategies accordingly.
Ensure branding consistency and proper implementation of marketing materials at events and retail locations.

2. Marketing Operations Management

Oversee the end-to-end process of marketing campaigns, from planning to execution and reporting.
Manage marketing budgets, track expenses, and ensure cost efficiency.
Coordinate with internal teams and external partners to ensure timely execution of marketing initiatives.
Develop and maintain marketing calendars and timelines.

3. Online Marketing (Content, Ads, Broadcast)

Manage digital marketing activities, including content creation, social media, paid ads, and LINE broadcasts.
Coordinate with designers and creators to produce engaging marketing materials.
Oversee digital advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to optimize performance.
Monitor key performance metrics and provide insights for continuous improvement.

4. eCommerce Shop Management

Oversee eCommerce operations, including store setup, product listings, pricing, promotions and campaigns.
Work closely with Transformation Marketing, Admins and External teams to ensure smooth eCommerce Operation.
Analyze eCommerce performance data and suggest optimization strategies.
Manage online customer engagement, ensuring a seamless shopping experience.

5. Managing Marketing Admin & Counterparts

Handle coordination with marketing administrative staff to ensure smooth operations.
Manage contracts and procurement related to marketing activities.
Work with external agencies, freelancers, and partners to streamline marketing execution.

Key Qualifications

Education: Bachelor’s degree in Marketing, Business, social science, or a related field.
Skills:
Strong project management and multitasking abilities.
Excellent communication and stakeholder management skills.
Some Experience in digital marketing tools (Google Ads, Meta Business Suite, TikTok Ads, LINE OA, etc.)
Understanding of eCommerce platforms (Shopee, Lazada, TikTok Shop, etc.) is a plus
Familiarity with event planning and offline marketing execution is a plus.

Personal Traits:
Hands-on, proactive, and highly organized.
Adaptable in a fast-paced, dynamic environment.
Strong problem-solving skills and attention to detail.
Passionate for excellence

Why Join OUTLIER?

Be part of a dynamic and innovative marketing team.
Work on diverse marketing projects across online and offline channels.
A collaborative and growth-driven work environment.

OUTLIER

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