We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.
Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.
Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.
Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.
Role:
The Media Planner is a crucial role that will enable us to craft, execute, and optimize digital media campaigns that achieve client goals and maximize ROI. Specifically, this entails:
- Researching market trends, audience behavior, and competitor strategies to identify the best media opportunities.
- Developing and managing campaign budgets while negotiating media costs to optimize returns.
- Collaborating with clients and internal teams to design tailored media strategies that align with objectives.
- Monitoring campaign performance and providing actionable insights for optimization.
This role demands a mastery level of media planning, campaign management, budget allocation, market analysis, and client communication. To be successful, you must have strong analytical skills, attention to detail, and a proactive approach to identifying new digital opportunities.
Why this is important for you:
You will have a unique opportunity for growth.
First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.
Responsibilities:
External Responsibilities:
- Analyze data to ensure campaigns effectively reach target audiences.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with clients to understand their needs and objectives and recommend media strategies that align with their goals.
- Negotiate and purchase digital advertising spaces while managing campaign budgets effectively.
- Develop and implement media plans for fully integrated campaigns.
- Monitor ad delivery and recommend campaign optimizations to achieve successful outcomes.
- Proactively identify upsell opportunities to expand client accounts and grow revenue.
Internal Responsibilities:
- Work with internal teams to execute campaigns that align with client and company objectives.
- Track campaign performance, analyze metrics, and prepare performance reports with actionable recommendations.
- Ensure all media strategies are in line with Primal’s processes and standards.
- Stay updated on the latest digital media trends and identify opportunities for innovation.
- Share knowledge and insights with the team to enhance skills and ensure efficient execution of media plans.
- Maintain a high standard of accuracy and efficiency in media planning and execution.
Results:
- Achieve high retention rates by delivering effective and accurate media plans.
- Maintain minimal error rates in media planning and execution.
- Ensure efficient delivery of media campaigns across multiple channels while meeting deadlines.
- Proactively identify and secure upsell opportunities to grow client portfolios.
- Follow Primal’s processes and documentation standards to uphold quality and efficiency.
Requirements:
- Proven experience in media planning and digital marketing campaign management.
- Strong analytical skills to interpret data and optimize campaigns.
- Proficiency in digital media platforms and tools for campaign monitoring and reporting.
- Excellent organizational skills and the ability to manage multiple tasks simultaneously.
- Strong communication skills to collaborate with internal teams and clients effectively.
Location:
Hybrid Bangkok, Thailand
Benefits:
Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.
Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).
In addition, Primal provides competitive compensation and benefits, including:
- Fun and Young Environment
- Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Primal Core Values:
Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.
- Own It: Take absolute accountability for your actions.
- Get It Done: Operate with urgency and purpose.
- Hungry for Growth: Pursue progress with relentless curiosity and ambition.
- One Tribe: Champion unity through empathy, respect, and trust.
- Lead by Doing: Set the example for others to follow.
Additional Information:
- Candidates are subject to a test of their abilities.
