We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.
Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.
Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.
Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.
Role:
The Outreach Specialist is a key role in ensuring our clients achieve high-quality link-building success and online visibility. This role focuses on fostering relationships, identifying link opportunities, and managing campaign hygiene to support robust SEO strategies. Specifically, this entails:
- Managing day-to-day link-building efforts and earning visibility for clients.
- Contacting publishers, webmasters, influencers, and bloggers to secure links.
- Building and developing relationships with online partners.
- Ensuring the health of backlink profiles through regular analysis and disavow submissions.
- Collaborating with internal teams to optimize SEO content and align on client performance goals.
This role demands a mastery level of outreach strategy, relationship building, technical SEO, content optimization, data analysis, and adaptability. To be successful, you must have:
- Proven experience in link building or outreach campaigns.
- Strong relationship-building and communication skills.
- Attention to detail with a focus on quality and efficiency.
Why this is important for you:
You will have a unique opportunity for growth.
First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.
Responsibilities:
External:
- Research, identify, and reach out to potential link partners using advanced search techniques.
- Contact publishers, webmasters, and influencers through multiple channels to secure links.
- Ensure acquired links meet quality standards, focusing on Domain Rating (DR) and relevance.
Internal:
- Regularly analyze backlink profiles to maintain portfolio quality and submit disavow reports.
- Collaborate with Client Services and Content teams to track performance and provide actionable recommendations.
- Maintain campaign hygiene by updating pricing, auditing links, and ensuring documentation accuracy.
- Create and share training materials to upskill team members and promote knowledge sharing.
- Support and align with company goals, ensuring confidentiality of internal processes.
Results:
- Consistently acquire high-quality links to maintain a portfolio with an average DR of 30 and above.
- Meet link acquisition volume targets, ensuring 50% of new links are Thai and non-vendor sourced.
- Optimize link acquisition costs while maintaining quality.
- Achieve link holding of 250 links per month with no overdue tasks.
Requirements:
- Proven experience in link building, outreach, or a related role.
- Strong understanding of SEO and backlink strategies.
- Excellent communication and negotiation skills to build relationships with online partners.
- Familiarity with tools such as Google Webmaster Tools and other SEO platforms.
- Ability to analyze data, identify trends, and provide actionable insights.
- Strong organizational skills to manage multiple campaigns and deadlines effectively.
Location:
Hybrid Bangkok, Thailand
Benefits:
Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.
Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).
In addition, Primal provides competitive compensation and benefits, including:
- Fun and Young Environment
- Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Primal Core Values:
Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.
- Own It: Take absolute accountability for your actions.
- Get It Done: Operate with urgency and purpose.
- Hungry for Growth: Pursue progress with relentless curiosity and ambition.
- One Tribe: Champion unity through empathy, respect, and trust.
- Lead by Doing: Set the example for others to follow.
Additional Information:
- Candidates are subject to a test of their abilities.
