VP of Toys
Salary: Competitive and based on experience
Location: Bandung
Keywords: toys, FMCG, brand-building, IP management, product launch, strategy, leadership, collectibles, business development, cross-functional
A unique and exciting opportunity awaits an experienced professional to take the helm as VP of Toys for a newly established business unit inspired by globally renowned collectible brands. This role offers you the chance to build a toy brand from the ground up, with full end-to-end responsibility across production, branding, intellectual property management, sales, and marketing. Reporting directly to the Chief Business Development Officer, you will have the autonomy and resources to shape both the immediate go-to-market strategy and the long-term vision for this ambitious venture. If you are passionate about consumer products, thrive in entrepreneurial environments, and are eager to leave your mark on Indonesia’s emerging collectibles market, this is your moment to shine. Enjoy the rare blend of start-up energy within a well-resourced organisation, direct access to decision-makers, and the creative freedom to develop an original IP-driven brand.
- Lead a new toy business unit inspired by top collectible brands, with full ownership from concept through commercialisation and growth.
- Enjoy start-up agility backed by established resources, reporting directly to senior leadership with a clear mandate for innovation and expansion.
- Shape Indonesia’s next iconic toy brand while collaborating with cross-functional teams and building your own high-performing team from scratch.
What you'll do:
As VP of Toys, you will be entrusted with shaping every facet of this pioneering new business unit. Your day-to-day responsibilities will span from conceptualising innovative products that capture consumer imagination to orchestrating their journey through manufacturing pipelines and into the hands of collectors. You will craft compelling branding narratives that resonate with target audiences while safeguarding intellectual property assets that underpin long-term value. By developing agile go-to-market strategies and optimising distribution networks, you will ensure each launch achieves maximum impact. Success in this role hinges on your ability to collaborate effectively across departments—leveraging insights from R&D, Marketing, and Sales—while nurturing a talented team committed to operational excellence. Your strategic decisions will drive not only immediate results but also lay the foundation for sustainable growth as you transform this start-up-like venture into a household name within Indonesia’s vibrant collectibles landscape.
- Oversee the entire lifecycle of the toy business, including product ideation, manufacturing processes, branding initiatives, go-to-market execution, and comprehensive sales strategies.
- Develop robust short-term launch plans as well as visionary long-term growth strategies that position the brand competitively in both local and international markets.
- Manage all aspects of Intellectual Property creation and protection, ensuring that original concepts are developed into valuable assets for the business.
- Drive market positioning efforts by analysing trends in collectibles and consumer behaviour to inform product development and marketing campaigns.
- Establish and optimise distribution channels across multiple platforms to maximise reach and revenue potential for each product line.
- Collaborate closely with Research & Development, Marketing, Sales, and other internal teams to ensure seamless execution of projects from inception to delivery.
- Recruit, mentor, and lead a diverse internal team dedicated to excellence in every aspect of the toy business unit’s operations.
- Act as the primary decision-maker for strategic investments, partnerships, licensing opportunities, and resource allocation within the unit.
- Monitor key performance indicators across all functions to ensure targets are met or exceeded while maintaining quality standards.
- Represent the business unit at industry events and foster relationships with external partners to enhance brand visibility and growth.
What you bring:
To excel as VP of Toys, you will bring a wealth of industry expertise honed through years spent navigating complex product ecosystems within toys or FMCG companies. Your background should reflect hands-on involvement in every stage of brand creation—from initial concept development through large-scale commercialisation—demonstrating your capacity for both visionary planning and meticulous execution. You understand how to balance creative ambition with operational rigour; your approach is grounded in data-driven decision-making yet always attuned to evolving consumer preferences. Your leadership style is inclusive and supportive: you inspire trust among colleagues while championing collaborative problem-solving across disciplines. With a keen eye for detail in supply chain dynamics and an instinct for crafting memorable brand stories around proprietary IPs, you are adept at turning ideas into beloved products. Above all else, your enthusiasm for building something enduring shines through—fuelled by genuine curiosity about what makes people connect emotionally with toys and collectibles.
- Extensive experience in toys or fast-moving consumer goods sectors with a deep understanding of managing product-led businesses from inception through commercial success.
- Demonstrated track record of launching or scaling brands within companies that create their own intellectual property rather than solely retailing third-party products.
- Exceptional strategic thinking abilities paired with strong commercial acumen that enable you to identify market opportunities and translate them into actionable plans.
- Proven leadership skills in building high-performing teams while fostering collaboration across multiple functions such as R&D, Marketing, Sales, and Operations.
- Comprehensive knowledge of supply chain management principles relevant to consumer products industries including procurement, logistics, quality assurance, and vendor relations.
- Expertise in developing effective branding strategies that differentiate products in competitive markets while cultivating loyal customer communities around original IPs.
- Experience overseeing go-to-market executions encompassing pricing models, promotional campaigns, channel selection, and post-launch performance analysis.
- Ability to operate successfully within entrepreneurial environments characterised by rapid change where adaptability is essential for sustained progress.
- Strong interpersonal communication skills enabling you to influence stakeholders at all levels internally as well as externally among partners or licensors.
- A passion for toys or collectibles combined with an appreciation for what drives consumer engagement in these categories.
What sets this company apart:
What truly distinguishes this opportunity is its bold vision: entering Indonesia’s burgeoning collectibles market with unwavering support from an established parent company known for its commitment to quality consumer experiences. The owner’s personal passion for toys infuses this venture with authenticity rarely found elsewhere—ensuring that creativity is celebrated alongside commercial discipline. Here you’ll find not just financial backing but also direct access to senior decision-makers who value initiative and empower leaders like yourself with real authority over strategy. The environment combines start-up excitement—where your ideas can quickly become reality—with the stability of proven infrastructure behind you. This is more than just another executive role; it’s a chance to pioneer an original Indonesian brand capable of standing shoulder-to-shoulder with global icons. If you’re seeking meaningful impact within a supportive network that prizes innovation without sacrificing integrity or inclusivity, look no further than this one-of-a-kind platform for professional growth.
What's next:
If you are ready to shape Indonesia’s next great collectible toy brand while enjoying unparalleled creative freedom and strategic influence, now is your time to step forward.
Apply today by clicking on the link provided—your journey towards building something extraordinary starts here.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.