PRODUCT MARKETING MANAGER – CONSUMER ELECTRONICS
Salary: Competitive and based on experience
Location: Hanoi
Keywords: Asia Pacific, product portfolio strategy, water heating technologies, market insights, business growth, customer engagement, product lifecycle management, cross-functional coordination, market analysis, product launches
A leading global organisation in the consumer electronics sector is seeking a Product Marketing Manager to oversee the Asia Pacific region, with a particular focus on water heating technologies. This is an exceptional opportunity for you to shape and execute product portfolio strategies across diverse markets, driving business growth and customer engagement. You will play a pivotal role in understanding market dynamics, generating actionable business insights, and ensuring that products meet both regional needs and sustainability goals. The company offers a collaborative environment where your expertise will be value, and you will have the chance to work closely with knowledgeable teams across sales, marketing, R&D, quality, and logistics. Flexible working opportunities and ongoing training are part of their commitment to supporting your professional development.
* Take ownership of the product portfolio strategy for water heating technologies across multiple countries in the Asia Pacific region, ensuring alignment with regional business objectives and sustainability targets.
* Collaborate with local product marketing teams to manage the entire product lifecycle process, from initial concept through to launch and post-launch evaluation, fostering a supportive network of colleagues.
* Benefit from flexible working opportunities and access to continuous training programmes designed to enhance your skills and support your career progression within a globally respected organisation.
What you'll do:
As Product Marketing Manager – Consumer Electronics for the Asia Pacific region, you will be entrusted with shaping the future direction of water heating technologies by developing strategic plans tailored to diverse markets. Your day-to-day activities will involve collaborating closely with local marketing teams to guide products through every phase of their lifecycle—from ideation through launch—while continuously analysing market trends to inform your decisions. You will be responsible for monitoring pricing strategies, ensuring profitability, and sustaining brand reputation. By presenting well-researched business cases and coordinating cross-functional efforts, you will drive successful product introductions that resonate with customers. Your ability to communicate effectively across departments will be key as you foster a culture of cooperation and shared achievement. Success in this role means delivering innovative solutions that meet both commercial objectives and environmental standards while nurturing strong relationships within a supportive team environment.
* Define comprehensive plans for the development of specific product lines based on strategic guidelines and evolving market needs, ensuring the product portfolio aligns with sales objectives.
* Conduct thorough analyses of business dynamics and competitive scenarios to monitor technological evolution and identify valuable insights for new product developments.
* Support the regional product portfolio strategy by providing data-driven recommendations that sustain business growth and help achieve market share targets.
* Monitor pricing structures and profit margins across all product categories while maintaining brand awareness and high levels of customer satisfaction.
* Develop robust business cases grounded in deep market analysis, setting ambitious yet achievable targets supported by concrete action plans.
* Lead cross-functional teams during product launches, ensuring seamless alignment between sales, marketing, and product development functions.
* Facilitate effective communication and coordination among all relevant departments including Marketing, R&D, Quality Assurance, and Logistics to ensure successful project outcomes.
* Present findings and proposals clearly to senior stakeholders, using persuasive communication skills to influence decision-making processes.
* Stay abreast of industry trends and regulatory changes affecting water heating technologies in the Asia Pacific region.
* Champion best practices in product lifecycle management to maximise efficiency and deliver value throughout each stage.
What you bring:
To excel as Product Marketing Manager – Consumer Electronics in this Asia Pacific-focused position, you will bring extensive experience managing complex portfolios within manufacturing or white goods sectors. Your background should include hands-on involvement in benchmarking competitors, launching new products successfully into varied markets, overseeing pricing models, and performing detailed profitability assessments. A postgraduate qualification underpins your technical expertise while your advanced command of office software ensures efficient reporting. Your analytical mindset enables you to distil large volumes of information into clear recommendations that drive business results. Interpersonal sensitivity is crucial as you collaborate with colleagues from different backgrounds; your ability to communicate persuasively helps align diverse teams around common goals. Fluency in English is essential for daily operations.
* Master’s degree in Business Administration or Management Engineering provides a solid academic foundation for this role.
* Over ten years’ experience in product management within white goods or manufacturing companies demonstrates your depth of industry knowledge.
* Proven track record in competitor benchmarking, orchestrating successful product launches, managing pricing strategies, and conducting profitability analyses is essential.
* Advanced proficiency in Windows Office applications (especially Excel and PowerPoint) is required; familiarity with SAP R3 or other ERP systems is advantageous.
* Exceptional analytical abilities enable you to interpret complex data sets and translate them into actionable business insights.
* Outstanding interpersonal effectiveness allows you to build rapport across cultures while persuading and influencing stakeholders at all levels.
* Excellent communication skills ensure clarity when presenting ideas or negotiating priorities within cross-functional teams.
What's next:
If you are ready to take on an influential role shaping consumer electronics across Asia Pacific while enjoying genuine support for your professional growth, this could be your next career move.
Apply today by clicking on the link provided—your journey towards making a meaningful difference starts here.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
