We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.
Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.
Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.
Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.
Role:
The Social Media Account Executive is a crucial supporting role that will enable us to deliver exceptional results for our clients by ensuring campaigns run smoothly and align with objectives. Specifically, this entails:
- Coordinating day-to-day campaign execution across social platforms and marketplace channels such as TikTok Shop.
- Acting as a bridge between clients and internal teams, ensuring deliverables are on time and aligned with strategy.
- Assisting with influencer management, content scheduling, and marketplace operations.
- Monitoring campaign performance and preparing reports that provide clear insights and next steps.
This role demands mastery in client relationship management, campaign optimization, reporting, and strategic planning. To be successful, you must have strong communication skills, an analytical mindset, and a passion for delivering measurable results.
Why this is important for you:
You will have a unique opportunity for growth.
First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.
Responsibilities:
External:
- Serve as a point of contact for assigned clients under the guidance of Account Managers.
- Join client meetings, prepare materials, and follow through on action items.
- Support influencer selection, briefing, and content approvals.
- Coordinate marketplace activities such as storefront updates, product listings, and promotional mechanics.
- Monitor performance and flag optimization opportunities.
Internal:
- Translate client objectives into clear briefs for creative, influencer, and strategy teams.
- Schedule and publish content across platforms (Facebook, Instagram, TikTok, X, etc.).
- Track campaign KPIs and compile reports on reach, engagement, and conversions.
- Collaborate with internal teams to ensure campaign assets are delivered on time.
- Stay up to date with social trends, platform updates, and marketplace best practices.
Results:
- Timely and seamless execution of campaigns across social platforms and marketplaces.
- Strong collaboration between clients and internal teams.
- Accurate and actionable reporting that drives better outcomes.
- Effective influencer and marketplace management that supports client growth.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 0–2 years of experience in social media, account servicing, or digital marketing.
- Strong communication and project management skills.
- Comfortable with social platforms and marketplace tools (Meta, TikTok, TikTok Shop).
- Detail-oriented, proactive, and able to manage multiple tasks in a fast-paced environment.
- Fluent in Thai and English (spoken and written).
Location:
Hybrid Bangkok, Thailand
Benefits:
Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.
Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).
In addition, Primal provides competitive compensation and benefits, including:
- Fun and Young Environment
- Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Primal Core Values:
Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.
- Own It: Take absolute accountability for your actions.
- Get It Done: Operate with urgency and purpose.
- Hungry for Growth: Pursue progress with relentless curiosity and ambition.
- One Tribe: Champion unity through empathy, respect, and trust.
- Lead by Doing: Set the example for others to follow.
Additional Information:
- Candidates are subject to a test of their abilities.
