We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.
Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.
Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.
Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.
Role:
The Social Media Specialist (KOL) is a crucial role that will enable us to execute innovative influencer campaigns while building strong relationships with key opinion leaders. Specifically, this entails:
- Developing and executing KOL/influencer strategies to align with social media campaign objectives.
- Establishing new influencer relationships and staying updated on the latest social trends.
- Overseeing campaign processes, from planning to execution, while ensuring quality standards.
This role demands mastery in influencer marketing, relationship building, strategic thinking, content analysis, and reporting. To be successful, you must have strong communication skills, creativity, and a passion for driving impactful campaigns.
Why this is important for you:
You will have a unique opportunity for growth.
First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.
Responsibilities:
External:
- Build and nurture relationships with influencers through outreach efforts (e.g., emails, direct messages, calls).
- Search for and onboard influencers who align with specific campaign goals.
- Monitor influencer content to ensure alignment with Primal's standards and client objectives.
Internal:
- Develop campaign plans and maintain a database of influencer details.
- Analyze performance metrics to identify campaign successes and areas for improvement.
- Collaborate with internal teams to ensure seamless campaign execution.
- Prepare reports and presentations summarizing campaign performance and insights.
- Generate creative ideas to enhance campaign effectiveness and brand visibility.
Results:
- Successful execution of influencer campaigns with measurable growth in key metrics.
- Strong, ongoing relationships with influencers and stakeholders.
- Timely completion of tasks with detailed and insightful reports.
- Enhanced collaboration across teams and stakeholders.
Requirements:
- Proven expertise in influencer marketing and social media campaign management.
- Strong communication and relationship-building skills.
- Analytical mindset with the ability to evaluate campaign performance and optimize strategies.
- Creativity and adaptability to align campaigns with industry trends.
- Exceptional organizational skills and attention to detail.
Location:
Hybrid Bangkok, Thailand
Benefits:
Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.
Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).
In addition, Primal provides competitive compensation and benefits, including:
- Fun and Young Environment
- Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Primal Core Values:
Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.
- Own It: Take absolute accountability for your actions.
- Get It Done: Operate with urgency and purpose.
- Hungry for Growth: Pursue progress with relentless curiosity and ambition.
- One Tribe: Champion unity through empathy, respect, and trust.
- Lead by Doing: Set the example for others to follow.
Additional Information:
- Candidates are subject to a test of their abilities.
