A leading organisation in the building materials sector is seeking a Marketing Director to oversee brand marketing for three prestigious sanitary ware brands in Vietnam. This role offers you the opportunity to shape the strategic direction of brand marketing across a critical market that contributes significantly to regional revenue.
What you'll do:
As Marketing Director, you will play a pivotal role in shaping the future of three leading sanitary ware brands in Vietnam. Your day-to-day responsibilities will centre around developing innovative strategies that elevate brand presence across diverse market segments. By leveraging your deep understanding of local consumer behaviour and industry trends, you will create impactful campaigns that drive growth and strengthen distributor relationships. You will guide a large team of seasoned professionals through complex projects, fostering an environment where collaboration and knowledge sharing are at the forefront. Success in this role means delivering measurable results through strategic planning, effective stakeholder engagement, and nurturing talent within your department.
- Develop and implement comprehensive brand marketing strategies for three distinct sanitary ware brands, each targeting different market segments within Vietnam.
- Lead and inspire a team of approximately twenty professionals, including three direct reports who are senior brand marketing leaders for each brand.
- Collaborate closely with distributors and commercial teams to ensure effective trade marketing initiatives that drive business growth.
- Work alongside the APAC Brand Marketing Leader to align local strategies with regional objectives and maintain consistent brand messaging.
- Utilise your understanding of the Vietnamese market to tailor campaigns that resonate with local consumers while meeting global standards.
- Foster strong relationships with internal stakeholders across multiple entities to ensure seamless execution of marketing plans.
- Monitor market trends and competitor activities (excluding direct competitors due to compliance) to identify new opportunities for brand positioning.
- Oversee B2B marketing efforts focused on building materials within the luxury segment, ensuring high-quality engagement with key partners.
- Manage budgets efficiently and track performance metrics to optimise return on investment for all brand marketing activities.
- Champion a culture of collaboration and continuous improvement within your team by providing mentorship and supporting professional development.
What you bring:
To excel as Marketing Director, you will bring a wealth of experience in multi-brand management within complex markets. Your background should include successful leadership of senior teams where collaboration and empathy were key drivers of success. A nuanced understanding of Vietnam’s unique business environment is essential, as is your ability to foster dependable networks both internally and externally. If you possess fluency in Japanese or have demonstrated success working cross-culturally within APAC organisations, you will be well-positioned for this role. Your proven track record in B2B or trade marketing—especially within luxury building materials—will enable you to deliver results that exceed expectations. Above all, your commitment to ethical standards ensures you can navigate compliance requirements confidently while nurturing talent through ongoing training opportunities.
- Proven experience managing multiple brands simultaneously within one product line but across different market segments, ideally in building materials or luxury goods.
- Demonstrated ability to lead senior teams with empathy and supportive leadership skills, especially when direct reports have extensive tenure within the company.
- Deep understanding of the Vietnamese market landscape, including consumer preferences and distribution channels relevant to sanitary wares.
- Exceptional interpersonal skills enabling you to build trust-based relationships with internal stakeholders and external partners alike.
- Fluency in Japanese is highly advantageous but not mandatory; this skill will set you apart when collaborating with regional leadership.
- Experience in B2B marketing or trade marketing within building materials or related luxury segments is preferred for this position.
- Outstanding influencing abilities allowing you to drive consensus among diverse teams without relying on hierarchical authority.
- Commitment to ethical practices by avoiding direct competitors as per compliance requirements; candidates must not have worked for direct competitors previously or currently.
- Ability to manage large teams effectively while promoting an inclusive culture that values training opportunities and personal growth.
- Strong analytical skills for monitoring market trends, evaluating campaign effectiveness, and optimising resource allocation.
What sets this company apart:
This organisation stands out as a leader in the building materials industry by prioritising employee wellbeing through generous benefits such as transportation support, performance bonuses tied directly to individual achievement, comprehensive health insurance coverage, and negotiable packages for local hires outside Hanoi. The company’s commitment to flexible working arrangements allows employees to balance professional ambitions with personal needs. You’ll find yourself part of an inclusive network where supportive leadership encourages knowledge sharing and professional development at every stage. With Vietnam recognised as its most critical market regionally—contributing up to 60% of APAC revenue—you’ll be joining an enterprise where your contributions truly matter. The company’s practice of internal transfers for senior roles reflects its dedication to nurturing talent from within while welcoming fresh perspectives from outside the country. Here, teamwork is celebrated as the foundation for sustainable growth.
What's next:
Ready to take your career to new heights? Apply now!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
