A leading global snacking group is seeking a Key Account Manager to champion the growth of its flagship cookie brand in the Philippines, based out of Singapore. This is an exceptional opportunity for you to play a pivotal role in expanding a beloved international product within a dynamic, fast-growing organisation that values your expertise and offers genuine flexibility.
What you'll do:
As Key Account Manager – Philippines (FMCG), you will immerse yourself in both strategic planning and hands-on commercial activities designed to accelerate brand presence across diverse channels. Your days will be filled with engaging distributor partners on everything from branding initiatives to retail negotiations while also developing actionable tools that empower their sales teams. You’ll regularly visit key accounts throughout the region—listening to their needs, sharing learnings, energising teams—and ensure seamless coordination between local operations and international headquarters. By mapping market opportunities across all relevant channels (including e-commerce), co-creating robust business plans with partners, analysing performance data for actionable insights, and contributing to broader regional strategy discussions, you will play a central role in driving sustainable growth for one of the world’s most recognisable snacking brands.
- Act as the primary commercial contact for local partners in the Philippines, providing day-to-day support across branding, assortment, distribution build-up, pricing strategies, activations, retail negotiations, and Away-from-Home projects.
- Lead the execution of approved country strategies by collaborating closely with distributor sales and merchandising teams, sharing best practices, facilitating business growth, and ensuring the brand remains top-of-mind.
- Develop practical tools and supportive materials for partner sales and key account teams to enhance their effectiveness in the marketplace.
- Participate actively in trade meetings and negotiations while maintaining regular engagement with distributor teams throughout the country.
- Spend significant time visiting distributors and end customers both in Singapore and during frequent trips to the Philippines, fostering strong relationships and identifying new business opportunities.
- Collaborate daily with customer service teams regarding order planning, S&OP inputs, payment follow-ups, and operational alignment across regions.
- Map the entire retail ecosystem in the Philippines—including e-commerce, modern trade, traditional trade—and develop deep knowledge of channel-specific opportunities.
- Define optimal range architecture and price/volume mix per channel in partnership with revenue growth and marketing teams based overseas.
- Co-create joint business plans with distributors by setting clear KPIs, identifying growth levers, sharing best practices across markets, and monitoring performance through data analysis.
- Contribute strategic input to annual area action plans and participate in data-driven business reviews at both country and area levels.
What you bring:
To excel as Key Account Manager – Philippines (FMCG), your background should reflect substantial experience navigating the complexities of Filipino retail networks—ideally within fast-moving consumer goods sectors—where you have built trusted relationships with both retailers and distributors. Your academic credentials underpin your commercial acumen while your willingness to travel ensures you remain closely connected to market realities. A natural collaborator who thrives on shared success stories, you bring an entrepreneurial spirit that fuels creative problem-solving alongside rigorous attention to detail. Your analytical mindset enables you to interpret market data effectively while your communication skills allow you to bridge cultural divides seamlessly. Proficiency in digital tools further enhances your ability to deliver impactful results across multiple channels. Above all else, your empathy for diverse perspectives ensures that every stakeholder feels valued as part of a unified team effort.
- Extensive knowledge of Filipino retail and distribution landscape gained through 5–7 years’ experience working with retailers or (sub)distributors within FMCG environments.
- Master’s degree in Economics, Sales, Marketing or related field demonstrating advanced understanding of commercial principles.
- Proven ability to travel frequently between Singapore, the Philippines, and occasionally other countries within Southeast Asia as required by business needs.
- Entrepreneurial mindset combined with a passion for building international brands through collaborative partnerships.
- Strong analytical skills with meticulous attention to detail; familiarity with Nielsen, IRI or Kantar data platforms is highly advantageous.
- Results-oriented approach supported by proactive planning skills; able to execute complex projects efficiently while adapting quickly to changing priorities.
- Excellent communication abilities enabling effective collaboration across multicultural teams; fluency in English and Tagalog is essential while additional regional languages are considered a strong asset due to assign market.
- High intercultural intelligence paired with empathy for diverse cultures and lifestyles; able to foster trust-based relationships across geographies.
- Proficiency in MS Office applications (Excel & PowerPoint); SAP knowledge is beneficial but not mandatory.
- Experience in e-commerce or digital media channels is highly desirable for maximising reach within modern trade environments.
What sets this company apart:
This organisation stands out as a truly global player within the indulgent snacking sector—boasting an impressive portfolio of beloved brands enjoyed by millions worldwide. With production facilities spanning several continents and dedicated sales organisations across Europe, America, Africa, Asia-Pacific regions, it offers employees unparalleled exposure to international best practices while remaining deeply committed to local market success. The company’s rapid revenue growth reflects its unwavering focus on quality products backed by innovative strategies tailored for each region. Employees benefit from generous training programmes designed to nurture talent at every stage of their careers along with comprehensive benefits packages that reward commitment. The culture here is defined by inclusivity: cross-functional collaboration is encouraged at all levels so everyone can contribute ideas freely regardless of background or location. If you value being part of an ambitious team striving towards becoming one of the world’s top three cookie brands—and want your efforts recognised within a supportive environment—this is where you belong.
What's next:
If you are ready to take on this exciting challenge shaping the future of an iconic brand in Southeast Asia’s vibrant markets—apply now!
Apply today by clicking on the link provided.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan
