Influencer Marketing Manager - Beauty
Salary: Competitive and based on experience
Location: Ho Chi Minh City
Keywords: influencer marketing, KOL network, social media platforms, campaign management, data analysis, creative collaboration, multi-channel campaigns, beauty industry
A leading beauty and lifestyle brand in Ho Chi Minh City is seeking an Influencer Marketing Manager to drive the next phase of its influencer strategy. This is a unique opportunity for you to shape and execute impactful influencer campaigns, working with some of the most exciting names in the industry. You will be at the heart of a vibrant, youthful environment that values your creative ideas and supports your professional growth. With flexible working hours, generous benefits including a 13th-month salary, full social insurance on actual income, daily meal allowances, and early finishes at month-end, this role offers both challenge and reward. If you are passionate about building strong networks, thrive on collaboration, and want to make a real difference in the beauty and retail sector, this is your chance to shine.
- Enjoy a supportive workplace culture that encourages creativity, experimentation, and personal development while working alongside talented teams across content, design, and digital marketing.
- Benefit from comprehensive perks such as full social insurance contributions based on actual salary, a 13th-month bonus, daily meal allowances, modern equipment provided for your work needs, and early finishes on the last working day of each month.
- Take ownership of end-to-end influencer marketing strategies for high-profile beauty and lifestyle brands, collaborating with top KOLs/KOCs and leveraging data-driven insights to optimise campaign performance.
What you'll do:
As an Influencer Marketing Manager based in Ho Chi Minh City, you will play a pivotal role in shaping how leading beauty brands connect with their audiences through innovative influencer partnerships. Your days will be filled with dynamic collaboration—working hand-in-hand with creative teams to craft compelling campaigns that resonate across TikTok, Instagram, Facebook, YouTube and more. You will be responsible for everything from strategic planning to hands-on execution: identifying new talent in the influencer space; negotiating mutually beneficial agreements; overseeing content production; tracking performance metrics; analysing results; optimising strategies; and reporting outcomes. Your ability to foster strong relationships with influencers will be crucial in building a sustainable network that drives brand awareness and loyalty. By staying ahead of industry trends and experimenting with fresh approaches like livestreams or mini-games, you’ll ensure every campaign stands out. Success in this role means not only meeting but exceeding KPIs through thoughtful planning and collaborative teamwork.
- Develop and implement comprehensive influencer marketing strategies tailored to each campaign’s objectives within the beauty and retail sectors.
- Build and nurture long-term relationships with key opinion leaders (KOLs), key opinion consumers (KOCs), influencers, and partners both inside and outside the industry.
- Negotiate contracts, manage budgets, set KPIs, and ensure all influencer collaborations align with brand positioning and deliver measurable results.
- Oversee the entire content production process including briefing influencers, managing timelines, reviewing deliverables, and ensuring quality control across all channels.
- Collaborate closely with internal teams such as content creation, design, digital marketing, editors, and external agencies to ensure seamless execution of multi-channel campaigns.
- Monitor campaign performance by establishing robust measurement systems for reach, impressions, engagement rates, conversions, traffic generation, and sales attribution.
- Analyse campaign data to extract actionable insights that inform ongoing optimisation of influencer strategies for maximum ROI.
- Stay up-to-date with emerging trends in influencer marketing by researching new formats such as livestreaming, affiliate partnerships, user-generated content (UGC), and viral challenges.
- Coordinate product sampling logistics for influencers while maintaining clear communication between all stakeholders involved in each campaign.
- Prepare regular reports (weekly, monthly, quarterly) detailing campaign effectiveness and recommendations for future improvements.
What you bring:
To excel as an Influencer Marketing Manager in this role you will bring a wealth of experience from previous positions where you have successfully managed complex influencer campaigns within fast-moving consumer goods or lifestyle environments. Your background should include building extensive networks among KOLs/KOCs/influencers—especially those active in beauty or retail—and leveraging these connections to create authentic partnerships that drive results. You are adept at balancing creative vision with analytical thinking: able to interpret data into actionable insights while also inspiring others through your collaborative approach. Your interpersonal skills allow you to communicate clearly across departments while maintaining positive relationships externally. A keen eye for detail ensures contracts are managed carefully while your flexibility helps you adapt quickly when priorities shift. Above all else your passion for nurturing talent combined with your commitment to delivering outstanding results makes you an invaluable asset to any team focused on elevating their brand presence through influencer marketing.
- Bachelor’s degree or higher in Marketing, Communications, Advertising or related field is required for this position.
- At least 4-6 years’ proven experience managing influencer marketing or KOL/KOC collaborations within beauty, retail or lifestyle industries is essential.
- Extensive network of contacts among KOLs/influencers/KOCs relevant to beauty or lifestyle sectors is highly valued.
- Demonstrated ability to identify emerging influencers and build new relationships that benefit brand objectives.
- Strong negotiation skills for handling contracts as well as budget allocation based on campaign requirements.
- Excellent communication skills enabling effective collaboration with multiple stakeholders including agencies and internal teams.
- Proficiency in analysing data from campaigns to extract insights that drive continuous improvement of strategies.
- Experience measuring influencer effectiveness using metrics such as engagement rate (ER), traffic generation, sales attribution etc., is important.
- Familiarity with social media algorithms across platforms like TikTok, Instagram, Facebook & YouTube is expected.
- Understanding of SEO/SEM principles or email marketing is considered an advantage but not mandatory.
What sets this company apart:
This organisation stands out as a trailblazer within Vietnam’s beauty industry thanks to its commitment to fostering innovation at every level. Employees enjoy a lively yet supportive atmosphere where new ideas are welcomed—and where everyone has access to state-of-the-art tools needed for success. The company places great emphasis on work-life balance: standard office hours run from 8am–5pm Monday through Friday with early finishes at month-end so you can recharge. Staff receive full social insurance contributions calculated on actual earnings—not just base pay—alongside a 13th-month salary bonus reflecting appreciation for hard work throughout the year. Daily meal allowances help keep energy levels high while transparent processes ensure everyone feels included in decision-making. Whether you’re looking for opportunities to grow professionally or simply want a place where your creativity will be celebrated this company provides the perfect platform for ambitious marketers who value teamwork mutual respect and continuous learning.
What's next:
If you are ready to take your career in influencer marketing to new heights within a thriving beauty brand environment we encourage you to apply now!
Apply today by clicking on the link provided—your next exciting career move awaits!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
