A leading organisation in the beauty and retail sector is seeking a Digital Marketing Manager to drive their comprehensive digital marketing strategy in Ho Chi Minh City. This is an exceptional opportunity for you to shape both performance and branding initiatives, leveraging your expertise across multiple platforms such as TikTok, Shopee, Facebook, Instagram, and more.
What you'll do:
As a Digital Marketing Manager based in Ho Chi Minh City, you will play a pivotal role in shaping the organisation’s online presence by crafting holistic strategies that balance immediate sales objectives with long-term brand equity.
- Develop annual, quarterly, and monthly digital marketing plans that integrate both performance-driven advertising and brand-building activities tailored to the beauty sector.
- Allocate advertising budgets strategically across various channels to maximise return on investment while ensuring consistent brand messaging.
- Conduct thorough market research to understand competitors and target customers, using these insights to guide campaign direction and positioning.
- Oversee and optimise multi-channel advertising campaigns on platforms such as Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, Shopee, and TikTok Shop to achieve revenue targets.
- Monitor key performance indicators including ROAS, CPA, CTR, CR, CAC; implement A/B testing for creatives, audiences, placements, and landing pages to enhance campaign effectiveness.
- Design content strategies that align with brand positioning; direct the creation of engaging visuals and videos featuring KOLs/Influencers/UGC for platforms like TikTok, Facebook, and Instagram.
- Increase engagement rates and brand awareness through targeted social media initiatives while measuring brand metrics such as impressions, sentiment analysis, and viral growth potential.
- Establish robust tracking systems using tools like pixel integration, UTM parameters, GA4 analytics; generate regular reports with actionable insights for ongoing optimisation.
- Collaborate closely with internal teams—Design, Content, E-commerce, Sales—to ensure seamless execution of integrated campaigns; provide training sessions to upskill team members in digital best practices.
- Stay updated on emerging digital trends and technologies (AI automation tools), propose innovative solutions for process improvement, and build scalable systems for continuous optimisation.
What you bring:
To excel as a Digital Marketing Manager in this organisation’s fast-evolving environment, you will bring a wealth of practical experience gained from similar roles within retail or e-commerce settings—ideally focused on beauty products.
- Hold a university degree in Marketing, Digital Media, Economics or related fields; advanced qualifications such as an MBA or specialised marketing certifications are highly regarded.
- Possess at least 5–7 years of hands-on experience in digital marketing or performance marketing roles within retail, beauty or e-commerce sectors.
- Demonstrate proficiency in managing paid advertising campaigns across Facebook Ads Manager, Instagram Ads Platform, TikTok Ads Suite and Google Ads ecosystem.
- Have practical experience running marketplace ads on platforms like Shopee or TikTok Shop with proven ability to optimise flash sales or promotional events.
- Exhibit strong command of analytics tools including Google Analytics (GA4), advanced Excel functions as well as business intelligence software such as Power BI or Tableau.
- Showcase expertise in A/B testing methodologies for creative assets or audience segmentation alongside deep understanding of campaign optimisation techniques.
- Display advanced data analysis skills with the ability to extract actionable insights from large datasets; familiarity with SEO/SEM tactics or email marketing is considered advantageous.
- Excel at project management tasks involving cross-departmental coordination; bring experience training or coaching junior staff members in digital best practices.
- Demonstrate analytical thinking combined with meticulous attention to detail; possess excellent organisational skills for effective planning under tight deadlines.
- Embody creativity coupled with openness to change; maintain composure under pressure while proactively seeking out new solutions or improvements.
What sets this company apart:
This organisation stands out by offering an inclusive workplace where every team member’s voice is valued—regardless of background or level of experience. The company invests heavily in employee wellbeing through comprehensive benefits packages that include full social insurance contributions from day one; annual bonuses recognising outstanding contributions; daily meal allowances; modern workstations equipped with the latest technology; plus unique perks like early leave on the final working day each month. The office culture is defined by its youthful energy—a place where creativity flourishes thanks to open communication channels between departments. Employees are encouraged not only to share their knowledge but also to experiment with new approaches without fear of failure. This supportive environment makes it possible for you to grow professionally while making meaningful contributions toward shared goals. If you are looking for a setting where innovation is celebrated—and where your efforts directly impact both business outcomes and personal development—this is the ideal destination for your next career move.
What's next:
If you are ready to take your digital marketing expertise to new heights within a thriving industry leader committed to your growth—this is your moment!
Apply today by clicking on the link below and take the first step towards joining an inspiring team dedicated to excellence.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
